Role of a footballer Essay Example for Free

Role of a footballer Essay In this essay I am going to explain why Peter Kay/John Smiths adverts are so successful? John smiths bitter was very successful without the adverts the adverts have made it more well known. The adverts started by a famous comedian Jack Dee the adverts went so well they had a cardboard cut out of Jack Dee and it was still a success. In 2002 the comedian Peter Kay took the place of Jack Dee and it became funnier than ever. The adverts start with a serious scenario then half way through Peter Kay would add some humour and the advert would become really funny. The adverts have made John Smiths bitter become very popular in the U.K owning 15% of the market. Them first advert is the swimming advert it starts off as a normal diving event. Two professionals divers dive then John Smiths steps up he runs and bombs he wins the event. The advert is funny because it is suppose to be like an Olympic event and the best dive wins but Peter Kay steps up on the diving board with his Bermuda shorts and unfit compared to the other divers compared to the slim divers. He bombs and soaks the judges with the water. The judges give him the best mark its aimed at the working class man. It appeals to all the ages. The second advert is in an Indian restaurant it starts off as a normal meal Peter Kay is out with his wife and a couple of friends his mobile phone goes off and Peter Kay answers it. Its his daughter Britney having a nightmare about the wardrobe monsters Peter Kay says Its the burglars that break in through the windows that you should be worried about His friends look amazed and he does not realise what he has done wrong this is what makes the advert funny because its original and not normal to say something like that. The third advert is the football one. In this advert is a team at football training they show of their skills by keeping the ball up and then they pass it to john smith he then volleys it and says ave it then the ball goes into someones back garden. The saying ave it has become very popular around the U.K this shows the impact the adverts have on people and makes them remember the advert. The fourth and final advert is the snooker one. It starts off as an average house Peter Kay walks in stops his mum from hoovering up and tells her come on mum its time to go she looks at him and says go where he then says the old peoples home they will look after you now its for the best she says are you mad I am fifty five Peter Kay says I know but I have had a word with them they will take you she says why should I go live in an old peoples home Peter Kay says because I want to put a snooker table in your bedroom and the kids are afraid of your tash This advert makes you laugh because the facial expressions of his mum and the way he says it you feel safe to laugh because she is only fifty five and its just not what someone would say to there mum this is what makes it funny. The tag line of each advert is the same. In the background there is always something happening the first advert at the end the john smiths pint is on the diving board and everything is unfocused apart from the pint this gets your attention to it. The second advert you see the john smiths pint again at the end on top of the wardrobe. The third advert you see the picture of Peter Kays mum then it gets changed with a famous snooker player Dennis Taylor. The final advert you see half time oranges and a pint next to it Peter Kay runs up pushes the oranges to the side and chooses the john smith pint. The ending of every advert is unique to the advert and there will always be the John Smiths pint on every ending. The tag line is always the same on every advert No Nonsense saying he is serious about it and cant see what is wrong. Peter Kay represents an average working class man the rule of three works well in the John Smiths adverts because it twists the advert. For example the diving one there is three divers. Two of which are really good and have athletic body then there is Peter Kay overweight and not very good. The twist is that the unfit one john smith wins the event. They show a replay of John Smiths bomb and show different angles of the bomb this makes the advert more funny because you see it from different views and makes humour last longer. Peter Kay plays a role in each advert in the first advert he plays the role of an unfit athlete in a competition. In the second advert he is playing the role of a working class man having an Indian with some friends. In the third advert Peter Kay plays the role of a footballer at training with the team. The final advert Peter Kay plays the role of Man looking after his mum. In conclusion I think the Peter Kay/John Smiths adverts where so successful because they use a lot of humour, which makes the adverts funny for anyone who is watching them. I think the adverts have had an impact on sales of John Smiths bitter before the adverts John Smiths bitter was still a success but with the adverts I think sales have increased. The adverts are funny to watch and easily remembered and this makes John Smiths more successful. All of the adverts start out as a normal scenario then Peter Kay will twist it and make you laugh this is a good technique because you are unaware of what is going to happen. I think they picked the best comedian for the adverts because he has funny accent and is already well known from Phoenix nights and various stand ups he has done.

Oil In America Essays -- essays research papers

Oil in America America has many problems with it's environment. The facts are clear that most corporations won't take the blame for them. These companies try to find ways out by stating that they are not the ones responsible for these problems. They try to protect themselves from the mistakes they made in the oil industry and the country. The facts are clear that there have been disasters in the oil field industry in the past ten years and they stand out in history. The article "Myths We Wouldn't Miss", by the Mobil Corporation, states that there hasn't been a major off shore oil disaster in past years. That may be true and it tries to get Mobil out of a jam but the underlying fact is that there have been oil spills and pollutants put into the environment and that cannot be excused. There have been facts which prove that there have been decreases in the fish population and in the aquatic life in the regions where the oil companies have been. The negligence of these companies can be shown in different fields. There have been many incidents in the oil field industry dating back to January 28 1969, in Santa Barbara. This may have been a long time ago but this was a disaster this country has never seen. On the 28 a well burst on the Santa Barbara Channel. It "raged for ten days and killed 3 crewmen".(Easton,10) There were major problems stopping this rig and no matter what happened there was already enough damage done. On February 23, the well erupted again. The environmental consequences were evident. As the oil spilled down towards the south the numbers were staggering of how much oil actually was pouring out into the ocean. By the month of march 3,000,000 gallons of oil escaped into the ocean.(Easton,251) Here is where the story is corrupted by the oil companies. Union Oil, the company responsible for this stated that their facts "only showed 250,000 gallons".(Easton,256) There were presidential tests and discovered the oil company was wrong. The most damaging evidence to theses oil companies was the discovery that was made when the government sent a diver under the spill to investigate the well. The source showed that more oil leaked than the oil co... ...panies realize the impact they have on the public and realize they all need the business of the American public. The companies act irresponsibly and do not use the appropriate machinery which is not up to standard. In my own opinion these companies know the consequences of using what they have. There is no excuse for the problems that they have. Human error is not calculated right and there is a disaster. We know the kind of damage that is done in the marine life. Why do we insist on doing this then? Is there any other way to get the oil here and back? Why do the oil companies also try to cover up for the damage that they have done? The Mobil Corporation states it's facts well. Every company shows that their facts make sense and gets them out of any trouble that they might be in. They have cited sources in research books and in the article mentioned in the beginning. These sources are all well and good and they dug up these facts to protect themselves from the truth. It is not something we can pull out of by excuses, but by facing it head on and making it easier on our planet and those who will be there for years to come.

Effects of social deprivation Essay

Human development is understood only in the light of a thorough knowledge and understanding of the complete makeup of man. However, the accumulation of bases and proofs for the evidences in this understanding would not be possible without utilizing scientific methods – in their distinct capacities and limitations – that helped cement psychology’s place in the realm of scientific knowledge. Only when psychology employed scientific methods did it come to be a force to reckon with among many of the pure and applied sciences (Bootzin, 1991). The solemn responsibility of being parents to a child is grave, and the consequences are immense should they fail in any of the areas of parenthood. On the contrary, when it comes to deliberately hurting a child, or causing damage to their psyche’ as a person, the term â€Å"failure† would not be adequate or appropriate to describe its effects. Whether abusing or neglecting a small person, studies reveals that the results are almost the same: the destructive effects are colossal and prevailing for almost all of the rest of the child’s life. This paper attempts to explain the nature of social deprivation, the causes and effects as it is observed among children but more particularly in the adult years. It answers to the question what is social deprivation and what are its effects on children? To facilitate and answer the statement of the problem, several sources were used as references which include textbooks of developmental psychology and general or introduction to psychology focus. The following statements of the problem guide the direction of this study with the succeeding chapter providing the description towards these problem statements. Answers to the problems are incorporated in the analysis and discussion of the findings and results. A. Statement of the Problem 1. What is social deprivation? 2. How is social deprivation demonstrated in a child’s/adults’ life? 3. What are possible treatment solutions and/or interventions to prevent and or minimize its effects on adults? B. Methodology The researcher utilized the convenience and accessibility of the World Wide Web and/or the internet, other books and journals available to the researcher. III. Analysis and Discussion of Findings and Results of study Of all mammals, human beings are the most immature at birth, requiring the longest period of learning, development, and interaction with others before they are self-sufficient. In general, the more complex the organism’s nervous system is, the longer the time required to reach maturity (Atkinson, 1993). Sigmund Freud (1940-1961) hypothesized that each individual goes through five psychosexual stages. The psychosexual stages are five different developmental periods – oral, anal, phallic, latency, and genital stages – during which the individual seeks pleasure from different areas of the body associated with sexual feelings. Freud emphasized that the child’s first five years are most important to social and personality development. Freud pointed out that satisfying one of the child’s needs becomes a source of potential conflict between the child, who wants immediate gratification, and the parent, who places restrictions on when, where, and how the child’s needs should be satisfied. Freud’s psychosexual stages are part of his larger psychoanalytic theory in personality. Thus according to him, a child will encounter different kinds of problems in infancy and childhood, which will shape his social and personality development (Atkinson, 1993). Social deprivation is a form of parental abuse much like parental neglect. â€Å"Deprivation as an influence on child development can occur at any level in society, but the focus of the panel was on those types of rearing imposed by poverty with its fostering of dependency, hopelessness, helplessness, and passivity† ( Spurlock, 1970). â€Å"Deprivation in the earlier stages of life, when lack of appropriate stimulation (or lack of protection from excessive stimuli) may distort or stunt the growth of brain structures, or, in psychoanalytic terms, distort the growth of the somatic and psychological† dimensions (Nagera, in Spurlock, 1970). It is defined as a disregard of the fundamental responsibilities on the part of parent, or parents, to provide for the child’s social development. When parents fail to provide an atmosphere where a child can feel loved, wanted, and sheltered within home environment, parental neglect is taking place. If the parents are constantly physically unavailable, or physically present but inattentive to the child’s legitimate needs, they are essentially abandoning their primary duty as guardians. Although not easily identified as physical assault, parental neglect is equally serious and as damaging to a child (Hay, Tom. 1997 in Rodgers, 1994, p. 14). As early as the prenatal stage, neglect can take place. If both parents fail to look at the importance of the physical and material needs of their children, even at this stage, there poses a real threat to the child in the womb. The tendency of the baby to be born with birth defects is very high and might cause retardation in physical or mental growth. The high threat that is posed to a child in the belly of a self-destructive mother cannot be underestimated. If perchance the child is successfully carried to its full term, damage has already been done by consistent substance abuse. The usual objects of abuse are children – preschoolers and infants (Hay, Tom. 1997 in Hegar et al. , 1994, pp. 170-183). It might be that because children are naturally weak, they are predisposed to maltreatments, and are often overlooked by parents when arguing which at times culminate in aggression. As is always the case, children are the ultimate victims in abusive homes. Social health factors – the fact that parents may be very young and at the adolescent stage in particular, or if the parents (or maybe one of them) are drug dependents and the children are solemn witnesses to the goings on; all are critical to the molding of the child’s mental and emotional aspects. What is more startling is that another factor, the â€Å"biological factors† emphasized the impact of trauma (not just to mention the physical one) on the changes that a child undergoes in the neurobiological level (Hanson, Rochelle F. and Eve G. Spratt. 2000). Absorbing the detailed description of the studies made mention by the author on what they call as â€Å"pruning of specific neurologic pathways† and that which specifically influence the affect or emotional bearing of the child. No wonder some children never can overcome these effects especially when they reach adulthood when stresses compound and those ‘pathways† may no longer be able to bear up the crisis that had arrived into their lives. Effects of Social deprivation A wide range of effects of social deprivation are recognized by research as possibly affecting children and their later development. As Nagera pointed out, some of the physical changes are involved in the nervous system, or in the neural level of development where brain structures are insufficiently stimulated and developed resulting to emotional, psychological and interpersonal deficits (Spurlock, 1970). In a study by dental health practitioners, a strong correlation is shown to exist between dental decay and social deprivation (â€Å"How water fluoridation reverses the impact of social deprivation†, 2007). This study confirms that social deprivation has important and significant impact upon the overall health of a child. One significant result of social deprivation is the onset of schizophrenia in adulthood. The study by Harrison and the rest of the team reveals that social deprivation which usually comes as a result of low socio-economic status (SES) or social inequality essentially implies that the possibility that a patient has developed schizophrenia could be through biologic means such as exposure to infection or toxins, or with nonbiologic mechanisms such as social stressors (Harrison et al, 2001). In a different study which focuses on offenders, there is also a correlation between social deprivation and criminality. In this study by Meek (2006), Social deprivation and rural youth crime, the findings reveal that in areas such as those that apparently lack this particular aspect of an individual’s life. The study shows that young adults are particularly vulnerable because of the high visibility and the pervading marginalization of the rural residents from service delivery, policies and research. The same study shows that cases of re-offending are therefore high considering that these concerns are perpetuated and therefore aggravate their conditions (Meek, 2006). Conclusion As cited by Dr.  Richard Gardner in the American Journal of Family Therapy (Gardner, 2002p. 6), parental abuse may take many and varied forms. Some of them are subtle and may be very difficult to identify especially when proving them in the court of law. However, parental abuse occurs when a parent treats a child in a manner that results in physical injury, emotional or psychological harm, or anything that might cause the child to be exposed to serious threats such as deprivation of necessary parental benefits which eventually results in lifelong incapacity in the life of the child (Hay, Tom. 997 in Whipple and Webster-Stratton, 1991). Social deprivation is an obvious lack on the parents and community to provide for a legitimate need of a child. The ramifications of the neglect and seemingly inadequate attention for the social development of the child are actually dire and extensive. Adequate knowledge in total child care is a requisite for any would-be parent which apparently is not always the case. Family is supposed to be a home and a place for children to grow healthy physically, emotionally, and intellectually. Neglect should never become part of parenting styles.

Justice Vs Police Discretion - 1457 Words

Justice V. Police Discretion and the â€Å"legalities† that go with it Griffin C. Brown Charleston Southern University Abstract This paper explores the inequality in our criminal justice system today. Several examples were cited from movies, textbooks, court cases and articles on the topics, bringing to light the controversy that our society is dealing with every day. Our police force and court systems are being manipulated by the use of money to influence outcomes in trials, and it provides a prejudicial backdrop for many in our communities today. If we are to come together as a society, and break down these barriers, we must be diligent in our efforts to reduce racial profiling casualties, where innocent people are being persecuted for†¦show more content†¦This controversy on why our police force does not treat people in society as equals, has created a division among our population, and something needs to be done to change the course of our future. Literature Review In Soskin’s (2013) article, â€Å"In our courts, ‘justice’ is bought,† he brings up several examples where justice was earned by being very wealthy. He quotes Kevin O’Leary of Shark Tank as saying, either â€Å"you’re going to be squashed like the cockroach you are†, or those high-priced lawyers are going to have you tied-up in hearings and motions and pre-trial discovery for so many months or possibly years, that you will go broke before you ever get the chance to present the full merits of your case. (Soskins., 2013) This is true of our court system today, and those without wealth and resources have very little chance of winning against the largest law firms, that charge between $300 to $700 per hour for their interpretation of the law. Based on this inequality, the real question he raises is, â€Å"shouldn’t justice, in the true sense of the word, be available to everyone? (Soskin’s., 2013) One pers on should not get a greater advantage over someone in the court of law, because they have more money. Everyone should be given equal justice, and nothing should be bought. Simply put, the guilty should be punished, and the innocent should go free. Due to the nature of our adversarial justice system, it’s more often than notShow MoreRelatedEssay On Police Discretion1053 Words   |  5 PagesPolice Discretion is one of the many tool officers have a choice to use when making decision in enforcing the law. Officer have the option to use discretion were the officers see fit. They do not have to issue a citation or arrest in many cases a warning many be justified. Many of the outcomes could be determine by several factors which include the subjects attitude, the crime and the person past history. 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